“I was threatened online and bombarded by countless hate messages. Therefore, I am turning them into NFTs.”
- the artist* whose mind was formerly known as “rational”
*Jaemy Choong
WHAT HAPPENED?
A major international sports brand recently approached me to collaborate on a special edition shoe design targeting the Southeast Asian market. The team and I were really interested in exploring a traditional-mixed-modern twist on this special design. Months were poured into the conceptualisation and creation of this product. Upon the release of the finished item, it drew an overwhelming spew of senseless online attacks on all my social networks.
The issue was covered extensively by news portals such as this, this and this. Which ultimately lead to things like this, this, this and this.
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AND NOW?
It’s been many months in the making, but I’ve accumulate a decent amount of hate comments and dodgy DM’s to indulge in this little satire/self-portrait art series I call “THE HATERS MADE ME DO IT”.
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